Friday, February 6, 2015

Facebook and Technological Determinism

Technological Determinism is the theory that technology is a primary cause of major social transformations at all levels; these levels include: the individual level, which is the thought that technology affects the way we individually think and act, the social interaction level, which is the level in which we interact with others, and the institution level, which is the thought that government, universities and the work place are all influenced by the enhanced technological uses over the years.
            Facebook is an incredible social networking site, that within the last decade has helped to connect people worldwide. Facebook has given our generation incredible opportunities not only to network in regards to family and friends, but has opened doors for people looking for intimate relationships as well as job opportunities. Although Facebook and other social networks allow users to reap benefits, studies have also shown that Facebook, ironically, has helped to create loneliness and narcissism to its users. The ironic thing is that Facebook and other social networking cites are meant create and support friendships however, there is a correlation between feelings of disconnectedness and the amount of time that is spent on these types of cites. The Atlantic published an article titled, “Is Facebook Making Us Lonely.” Researchers argued that although we are making more connections by networking online, chatting, and making new “friendships” we’re actually more alone then ever.
            According to “Is Facebook Making Us Lonely”, a 1998 article on the phenomenon by a team of researchers At Carnegie Mellon showed that increased Internet usage was already coinciding with increased loneliness. However, it’s important to note that although “broadcasting,” in a sense, our lives correlates to feelings of disconnections it does not necessarily mean that social networking causes these feelings of disconnections.
            According to a recent study in Australia (also referenced in the Atlantic Article) nearly half the population uses Facebook. Despite this statistic, there is a confounding relationship between relationships and social networking- although Facebook has caused lower levels of social loneliness there are significant higher levels of family loneliness (Marche, 2012). Marche, the author of “Is Facebook Making Us Lonely,” states in his article, “Back in the 1990s, scholars started calling the contradiction between an increased opportunity to connect and a lack of human contact the “Internet paradox.” Back in the 1990s, scholars started calling the contradiction between an increased opportunity to connect and a lack of human contact the “Internet paradox.”” So although we are forming relationships with friends and family that may live far from us, we are doing so at the expense of the relationships of people we live with.
            Apart from having effects on our social lives, social networking also influences our lives individually. This generation is extremely wrapped up in social media, whether it be Instagram, Facebook, or Twitter, a large part of our lives are absorbed by social media. Gaining followers, likes, and friends can often times consume the lives of social networking users and effect self perception whether it be in a negative or positive way. Sometimes social networking users will self perceive themselves based on how many likes they do or do not get on a picture or status or how many favorites or retweets they get on a tweet.
            Socially, the competition for likes has increased in the youth today. Putting up a picture is no longer about sharing your experiences and momentums with family and friends, but has become a competition to see who can receive the most likes and comments. We allow social media to dictate our lives. Behavior has changed over the rise of social media even to the extent of “eating for the insta.” Even now I find myself wondering, “What time should I put this up? Will people see this? At what time will I get the most likes?”
            The use of social media has skyrocketing over the course of the last decade especially with the creation of media cites like Facebook, Instagram and Twitter. Although we are managing to make more connections and network, especially with those who live far, we are actually disconnecting from family and friends around us. Despite this  correlation between loneliness and social networking, it is imperative to remember that this correlation does not mean that one causes the other.     

Check out this youtube video "Look Up", it will inspire you to put the technology down and be in the present moment. This video is a clear allusion to technological determinism and the consequences the immense use of technology and social media can have on our relationships, being and morals. 

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